Women's health research platform

Women's health research, powered by women.

Recruit female participants in hours. Get paid to advance women's health.

Trusted by

a girl x HER CRAFTA x HER CRAFT

Three simple steps.

How it works

Describe your sample

Set your criteria and add your survey link.

Add credit and launch

Pay by card. Matched women see the study at once.

Approve and pay

Approve in a click. Participants are paid instantly.

Used forConcept testsPatient evidenceSurveys and interviewsObservational studiesConsumer insight

Those three steps are only worth anything if step two happens fast.

Our target: your first match within an hour

  • Pre-screened before launch: Filtered by condition, treatment and cycle stage.
  • Zero hunting: Women are already verified and waiting.
  • First match in an hour: Eligible women see your study within an hour of launch.

Cycle-phase targeting

Recruit by cycle phase, not just by condition.

  • Four phases: Menstrual, follicular, ovulatory or luteal. FeFe works out where each woman is in her cycle.
  • Automatic exclusions: Hormonal contraception, menopause and irregular cycles are filtered out by default.
  • Notify me queue: Women outside the window are held and alerted when their phase opens.
Day 19Luteal phaseEligible now

Illustration. Phases scale to each woman's own cycle length.

The data gap

Our industry needs FeFe

Speed matters because the evidence base is decades behind.

The women's health data gap is not our claim. It is on the record.

Most of recorded human history is one big data gap.
Caroline Criado Perez, Invisible Women
Women were not required to be included in US clinical trials until 1993.
NIH Revitalization Act
84% of women have felt they were not listened to by healthcare professionals.
Women's Health Strategy for England, 2022

Pricing

What it costs

Closing that gap starts with access researchers can actually afford, priced in the open.

  • 100% to participants: Every penny of the reward goes directly to them.
  • All-in platform fee: Covers screening, identity verification, quality checks and payouts.
  • Guaranteed refund: Any place you do not fill is refunded in full.
  • No subscription
  • Unfilled places refunded

Corporate

40% of study cost

Pharma, brands, femtech and healthcare

Academic

30% of study cost

Universities and non-profits

New researcher offer

First 10 participants free

Use FIRST10 on your first study with 40+ places. Up to £50 off your platform fee.

Work out your cost

Participant rewards
£0.00
FIRST10 credit
−£20.00
FeFe fee
£0.00
Total you pay
£0.00
Cost per completed response
£2.83

FIRST10 is available for a new researcher's first study.

Unfilled places are refunded, so this is a ceiling, not a commitment.

Start recruiting free

Free to set up. You only pay when you launch a study.

Prefer to talk it through first?

Ethics, data and GDPR

Answers your ethics committee will ask for

Fit and cost settled, the last gate is your ethics committee.

  • FeFe is a recruitment layer.
  • You keep your study, your instrument and your data.
  • We give you the paperwork trail to evidence how participants were reached and paid.
  • Approval stays with you: FeFe does not replace your university or hospital ethics committee.
  • Audit-ready trails: We supply the consent, payment and sampling records your committee asks for.
  • You own the data: Responses stay in your survey tool, and FeFe never holds your dataset.

You own the research data

Responses are collected in your own survey tool. FeFe never takes ownership of your dataset.

Participants stay pseudonymous

Researchers see a FeFe participant ID, not names or contact details, unless you collect them yourself under your own consent.

Consent and withdrawal built in

Participants opt in per study, can stop at any point, and see your information sheet before they take part.

UK GDPR and a data processing agreement

We publish our processing terms and subprocessor list, so your DPIA and ethics application have something to cite.

Fair payment as standard

Participants earn at least £6 per hour and keep every penny, which clears most university fair-payment policies.

An auditable sampling trail

Every study keeps its criteria, invitation and quality record, so you can describe your sampling method precisely.

Ethics approval remains your responsibility. We supply the recruitment detail your committee asks for.

For participants

Get paid for the stuff your GP called just stress.

Everything above is for researchers. This part is for the women who take part, and none of it works without them.

PeriodsSkinContraceptionFertilityMenopause

FAQ

Common questions

How quickly can I collect data?
  • Once a study is live, matched participants see it immediately.
  • Many complete the same day, depending on your criteria and reward.
How do you know participants are real women?
  • Screening, an attention check, a written answer and an authenticity pledge before the first study.
  • Health details reconfirmed every six months.
What happens to places that do not fill?
  • They are refunded in full.
  • You are only ever charged for completed responses you approve.
  • The number you fund is a ceiling, not a commitment.
What stops bots and AI written answers?
  • Automated study grabbing is blocked.
  • Time on task is checked against your estimate.
  • You set an AI policy per study.
  • Two confirmed AI written submissions and the participant is removed.