Consumer insights & health research
Ask women anything.
Beauty, habits, health and life. Real answers from screened women, in hours.
Works with your survey, prototype or MVP
Qualtrics
Typeform
Google Forms
Tally
SurveyMonkey
Microsoft Forms
Gorilla
Maze
Figma prototypesTrusted by
Who you can reach
Find your audience
pre-screened women match this cohort
Create a free researcher account to see your match count
Found your audience? Here is the rest.
How it works
Bring your question
Paste a survey, prototype or MVP link. AI drafts the brief.
Find your women
Filter by age, country or health. Launch.
Approve and pay
Approve responses. Women get paid.
AI-assisted study setup
Why switch
Stop paying for clicks. Pay for answers.
Social ads and agencies get you there eventually. FeFe skips the hunting.
Finding women
Old way: Paid social ads, posters and charity emails. You pay for clicks, not people.
With FeFe: Women are already signed up and screened. You only pay for approved responses.
Screening
Old way: A long screener where most people get filtered out after answering for free.
With FeFe: Matched on health, cycle and lifestyle answers they gave before your study existed.
Bots and fakes
Old way: Open ad links attract bots and people guessing the right answers.
With FeFe: Every participant passes an attention and quality check before joining.
Paying people
Old way: Buying vouchers and collecting bank details yourself.
With FeFe: Pay once by card. FeFe pays every participant for you.
Your tools
Old way: Agencies and big panels often mean sales calls and minimum spends.
With FeFe: Keep your own survey, consent page and ethics approval. Paste a link and launch.
Pricing
What it costs
Academic: 70% / 30%
Unfilled places refunded in full
- No subscription
- Unfilled places refunded
Cost scales with survey length: longer surveys pay participants more, never less than £6 (about $7.60) per hour.
Recruiting in the US, UK and Canada. Works with IRB, REB and REC approved protocols. Pay by card in GBP; your bank converts from USD or CAD.
Corporate
40% of study cost
Pharma, brands, femtech and healthcare
Academic
30% of study cost
Universities and non-profits
New researcher offer
First 10 participants free
Use FIRST10 on your first study with 40+ places. Up to £50 off your platform fee.
Work out your cost
- Participant rewards
- £0.00
- FIRST10 credit
- −£20.00
- FeFe fee
- £0.00
- Total you pay
- £0.00
- In US / Canadian dollars
- ≈ $143.93 · CAD 197.19
- Cost per completed response
- £2.83 ($3.59)
US and Canadian researchers welcome. Charged in GBP by card; dollar figures are approximate.
FIRST10 is available for a new researcher's first study.
Unfilled places are refunded, so this is a ceiling, not a commitment.
Free to set up. You only pay when you launch a study.
Prefer to talk it through first?
Ethics, data and GDPR
Ethics-ready by default
- Approval stays with you: We supply the consent and sampling trail.
- You own the data: Responses stay in your survey tool.
Health answers are special category data under UK GDPR. Read how we protect them.
For participants
Get paid for your take on everyday life.
Answer from your phone. Get paid to your bank.
FAQ
Common questions
Is FeFe only for health research?
- No. Ask women about beauty, products, daily habits, wellness and life decisions, as well as health.
Can I test an MVP, prototype or live app?
- Yes. Paste any shareable link, such as a Maze test, Figma prototype or your live product. Screened women try it, then enter your completion code.
How long does it take to set up a study?
- A few minutes. Paste your survey link and AI can draft your title and participant brief.
How do you know participants are real women?
- Manual attention and quality screening: an attention check, a written answer and an authenticity pledge before the first study.
How are responses reviewed?
- You review and approve responses, with clear rejection rules that participants can see.
What happens to places that do not fill?
- They are refunded in full.
Still got a question? Email hello@joinfefe.com and a person will reply, whether you are taking part or running a study.
Ready when you are
Ready to ask women anything?
Free to set up. You only pay when you launch a study.